Account Marketing Manager Jimmy Coppola Discusses Local Program Expansion
ONTARIO, CANADA - Fields of flowers are not the only thing blooming this season. Westmoreland-TopLine Farm's local program is expanding to better assist customers’ needs throughout the year. To learn about this step and more, I reached out to Account Marketing Manager Jimmy Coppola.
“Our local and winter programs offer the same great, flavorful selection year-round. We tailor our winter program to reflect our offerings come local season so that our partners can expect the same great items 365 days a year,” Jimmy tells me.
Of the wide array of produce, Jimmy explains that the company’s lineup includes beefsteak, cluster, Roma, cocktail, grape, and cherry tomatoes; bell, long sweet, mini sweet, and some hot peppers; seedless, mini seedless, and cocktail cucumbers; and eggplant, among others.
In addition to these items, the company’s organic line is expanding, Jimmy shares. And the company has big plans for the increased acreage, with even more exciting news regarding the full spectrum of its current line.
“We have increased our organic offerings, as well. Very soon, we’ll have an organic item for almost every item we grow. We also have expanded our acreage on our sanZano ‘San Marzano’ style greenhouse Roma tomato, which is definitely something everyone will want to be sure to try,” Jimmy reveals.
To accommodate such a broad-ranging list of produce, the company has plans to expand its local operations after just recently acquiring 160 acres of land, with a first phase build of 24 acres that will be in production in the fall of 2018.
“The ever-increasing demand for consistently high-quality produce will help offset the increased acreage,” Jimmy explains.
The excitement swirling around the program's growth can only be matched by the consumers who will turn to their foods as they curate their own special happenings this coming season.