Ambrosia Apples Share in Oscar Stardom
WENATCHEE, WA - Starring in this year’s produce category, for its performance in the Nominee Gift Bags, the Oscar goes to…Ambrosia Apples!
The media is still abuzz with the presence of this healthy snack in a consolation basket worth over $160,000 in prizes.
Referred to by New York Daily News as a “counter to all that sweet indulgence,” the fruit favors accounted for $75 of the total swag, and has been recognized for its appearance in the Academy Awards by several media sources including USA Today, Good Morning America, and CNBC.
“We were stunned and delighted to see Academy Award-related press coverage focusing on our Ambrosia,” Steve Lutz, Vice President of Marketing for Columbia Marketing International, said in a press release. “In a gift package worth many thousands of dollars, it was really gratifying to see a wonderful apple like Ambrosia recognized by the media.”
Anchors from a local Seattle TV news station broadcasted a sampling of Ambrosia Apples, raving about the flavor, while another station sent a crew directly to the new 445,000 sq. foot facility in Wenatchee. Overall, the event showcased the product for more than 20 million viewers to see, who can now seek to eat the same apples as their favorite celebrities.
“We’re just delighted that stars like Bradley Cooper, Steve Carell and Reese Witherspoon can enjoy Ambrosia apples to ease the pain of missing out on Oscar® gold,” Lutz said.
While some stars did not get to walk away with the Academy title, they did get to walk with the fruit of the gods in handmade antique apple boxes. Hopefully this made a small contribution to all nominees feeling like winners.