Bard Valley Natural Delights® Increases Demand Ahead of National Medjool Date Day; David Baxter Discusses
YUMA, AZ - As February represents a month of love and care, it is no surprise that the first week is host to a celebration of dates—medjool dates, that is. February 4 is National Medjool Date Day, and the holiday’s original founder, Natural Delights®, is celebrating date fans everywhere with a host of strategies.
“National Medjool Date Day is a holiday that gives even more traction to the date category by celebrating ways to use Medjool dates in snacking and healthy recipes—it’s why we created it in the first place,” said David Baxter, Director of Marketing for Natural Delights. “Our goal is to drive trial for those who have never tried Medjool dates by hosting our giveaway and store-wide discount, while reinforcing the benefits of Medjool dates to our loyal consumers.”
To draw attention to the sweet category, the supplier will be hosting a giveaway on Instagram, presenting nine shoppers with a chance to win a Medjool Date Day celebration box full of product, party gifts, and scratch off prizes including a $500 Amazon gift card and a year of free Natural Delights Medjool dates.
In addition, the company has harnessed several influential partnerships, as it also sent Medjool Date Day celebration boxes to influencers, RDs, and media partners to honor their commitment to sharing Medjool date recipes and education, which has significantly impacted the growth of the category over the last decade, as noted in a press release.
While National Medjool Date Day may only fall on February 4, the whole month is recognized as National Heart Health Month, presenting retailers with a unique opportunity to promote heart health by showcasing Natural Delights products with display bins or Heart Healthy product displays. Natural Delights products pair perfectly with other heart healthy foods including oats, nuts, seeds, and fresh fruits and vegetables, and the beloved brand is recognized as an American Heart Association Certified Heart Healthy brand.
For unique POS materials to help drive demand, click here.
During the lucrative season of love, give your shoppers a date they definitely won’t forget.