Bard Valley Natural Delights® Prepares for Successful Harvest and Season; David Baxter and Neil Merritt Comment
YUMA, AZ - With August comes a cause for celebration, as the fall month signifies the kickoff of the Medjool date harvest season. Revealing recent internal expansions and strategic additions to its sales and marketing teams, Bard Valley Natural Delights® is prepping for a successful harvest this year, bringing delight to consumers and retailers alike.
“The expansion of our internal marketing team in preparation for the 2022–23 crop year puts us in a position to meet the growing needs of the brand,” added David Baxter, Director of Marketing. “As we continue to invest in large-scale marketing initiatives to drive sales, we are also better equipped to provide helpful tools and resources to our sales team, retail partners, and ultimately the consumer.”
As it gears up for this exciting season, Natural Delights has revealed the recent growth of its internal team. According to a press release, Neil Merritt was recently promoted from North American Sales Director to Global Director of Sales, and several new team members were also added to the company’s roster this year. The new team members include:
- Natalia Toccoli as Digital Marketing Manager
- Bridgette Weber as Trade Marketing Manager
- Kyle Oliver as Product Manager
- Shayna Telesmanic as International Sales Manager
- Anggarda Putra as International Sales Manager
For this season, the supplier is anticipating ample Medjool date supply, helping the company meet year-round business needs.
As the company explained in the release, Natural Delights sales and volume are also outpacing Medjool date category growth and household penetration of Medjool dates in the United States has grown from 8 to 8.4 percent since last year.
“As we wrap up our 2021–22 crop year, we are on pace to double the size of our business over the next five years, and global sales will play a huge role in achieving that goal,” said Merritt, the new North American Sales Director to Global Director of Sales.
In celebration of this year’s ample harvest, the provider will be hosting its annual Harvest Tour for retailers, influencers, and media this September, allowing guests to gain first-hand experience behind-the-scenes harvesting, sorting, and packing Medjool dates.
I don’t know about you, but something tells me this is going to be a lucrative season kickoff. For more market insights and harvest updates, you know where to click.