FOWLER, CA - With a robust collection of premium specialty citrus varieties, Bee Sweet Citrus is continuously carving out new channels of demand in the produce department. Monique Mueller, Bee Sweet’s Director of Communications, recently offered us some insights into the latest developments from the citrus powerhouse.

“Right now, we’re really pushing our specialty varieties,” Monique tells me as we catch up over a look at the supplier’s robust citrus portfolio. “We have our Royal Reds, our Cara Caras, and our Minneola Tangelos—and we're so excited to debut our new Heirloom Navel packaging.”

Bee Sweet Citrus is once again elevating the citrus category through creative packaging plays, supporting its retail partners with vibrant new packaging for its Heirloom Navels, along with eye-catching display bins to capture shoppers’ attention in the produce department.

Another fresh debut is also on the horizon, bringing even more excitement to the citrus sector.

“This spring, we are also debuting our Rosy Red Valencias,” Monique shares. “They have a beautiful magenta interior, and they're great for juicing.”

Find out more in our exclusive video featured above! And stay tuned for more industry insights!