Bland Farms' Troy Bland and Sloan Lott Discuss Southern Innovations Exhibition
GLENNVILLE, GA - Sweet potatoes and onions are preparing to take their spotlight as Bland Farms is ramping up for Southeast Produce Council's (SEPC) Southern Innovations. In addition to connecting with like-minded partners, the grower will show off its premium products.
"We want our customers to be confident in the exceptional quality of our Premium Sweet Onions from Peru and Sand Candy Sweet Potatoes," Troy Bland, Chief Executive Officer, told me. "Their takeaway should reflect our unwavering commitment to providing the highest-quality produce. Customers should leave knowing we are a reliable partner known for consistently delivering top-tier Premium Sweet Onions and Sweet Potatoes year-round. We want customers to leave excited and eager to partner with us and participate in our promotions."
Regardless of the time of year, Premium Sweet Onions are guaranteed to be on almost everyone's shopping list, even more so during the busy holiday season.
"Each year, Bland Farms is leading with a consistent supply of our Premium Sweets, and the quality of our crop looks excellent," added Sloan Lott, Director of Sales.
Bland Farms is proud of the trusted relationships it has built alongside its team of highly qualified farmers and full-time operations in Peru. The supplier will also showcase its Sand Candy Sweet Potatoes, sporting the same outstanding quality Bland Farms and its growers have built a reputation on.
In addition to its product showcase, Bland Farms will spotlight its involvement with the Breast Cancer Research Foundation with pink packaging and a generous donation. Bland Farms is also partnering with The Big Green Egg for its Gameday Sweetness Promotion that will run through the Super Bowl.
“We look forward to the opportunity to reconnect with familiar faces and forge new connections with potential customers in person during the show. SEPC consistently brings together a diverse range of attendees, including retailers, wholesalers, and foodservice professionals from across the Southeast and the entire United States. The excitement surrounding the approaching season adds a special touch to our work,” Troy continued.
The SEPC show provides an exceptional platform for members to network with industry professionals. These connections can lead to valuable partnerships, collaborations, and business opportunities. It's also a great way to stay informed on industry trends, market dynamics, and consumer preferences.
“One of the primary goals is to engage with existing customers, strengthen relationships, and gather feedback. This includes discussing their needs, preferences, and specific sweet onions and sweet potatoes requirements. We also seek to enhance brand visibility and highlight our commitment to quality, sustainability, and innovation,” Troy stated.
As he went on to note, there is significant value in the sweet onion and sweet potato programs. This combination offers multiple benefits to customers, including significant savings on freight and shipping costs. By procuring sweet potatoes and onions from one trusted supplier, customers can benefit from volume discounts, lower per-unit shipping costs, and reduced overall transportation expenses.
All of this and more will be on display at booth #502 at the show. Be sure to stop by!