Bobalu Berries Shares Family Recipes, Building Brand Demand with Shoppers
OXNARD, CA - Trading in restaurant menus for chef hats, consumers are continuing to explore at-home cooking, creating a perfect opportunity for retailers and suppliers to introduce unique marketing opportunities based on building consumers' cooking skills. Bobalu Berry Farms is the latest to take advantage of the trend, launching a series of exclusive recipes to build brand loyalty.
“In very short time, we have made direct connections with consumers selecting our berries, some for the first time, in their local store. They are excited with the flavor and quality they are experiencing with every berry in each clamshell, to the point of sending us messages thanking us and asking where they can continue to find our berries. The feedback we are receiving is very inspiring as we continue to stay focused on putting the best berries in every container for every consumer choosing our brand,” said Cindy Jewell, Marketing.
Bobalu has gone above and beyond to specifically develop video content to accompany each of the newly launched recipes that feature inside family tips, including storage and handling. As noted in a press release, the recipes being shared come from the Jones family themselves, the name behind the Bobalu brand, and offers ideas, tips, tricks, and hacks on how to use fresh strawberries every day.
The messaging throughout the video series focuses on using every berry in the carton, ensuring that no berry goes unenjoyed. That is why Bobalu is providing important content on storage, freezing, and sustainability to help consumers utilize the company’s berries to their full extent while minimizing food waste.
“Freezing berries has always been suggested as an option when talking to consumers about using every berry, but we took this a step further and shared Jones family tips on how to freeze and then how to use frozen berries beyond the basic smoothie we all have mastered at home,” added Jewell.
This new initiative from the Bobalu team is part of a long-term strategy to create brand loyalty while also building long-term partnerships. In its next steps, the grower will connect the family with consumers through easy solutions in the kitchen as well as showcasing the consistent flavor and quality that the company provides with its berries.
Bobalu’s content can be seen on its website, under its new tab that features videos, downloadable recipes, and ways to join the Bobalu mailing list for future updates, tips, and crop information.
As more companies across fresh produce unveil creative new marketing strategies, ANUK will bring you the latest updates.