BrightFarms Celebrates Store Distribution Milestone
IRVINGTON, NY - When I came to the produce scene, I was unaware of the power a salad kit held. I knew, of course, how ubiquitous they had become in the produce department, but the show-stopping differentiation they could deliver? That I had yet to learn. Luckily, companies like BrightFarms have been breaking it down for me as they continue to up their distribution footprint and lay claim to more market share in the ever-expanding category of fresh and local salads.
“We're extremely proud of our growth with new and existing retail partners this year. Our programs continue to drive category growth as consumers seek out the freshest leafy greens in the produce department.” said Abby Prior, Senior Vice President of Sales and Marketing. “We look forward to continuing to introduce the BrightFarms brand to more consumers across the nation in the coming months.”
BrightFarm’s distribution most recently surpassed 2,000 stores, bringing its total store count to 2,009. In 2020 alone, a press release explained, BrightFarms has added more than 800 stores—a record surge in demand that has placed its year-over-year-growth by 40 percent in the last month. Say what?!
The leafy greens producer expects to continue this expansion into hundreds of new stores in its third quarter. Not only has its expansion been driven by successful partnerships with Ahold, Kroger, and Walmart, BrightFarms also opened its largest greenhouse to date in Selinsgrove, Pennsylvania, to support strong demand from Ahold in the Northeast.
Undoubtedly there are exciting times ahead for BrightFarms, and AndNowUKnow will be here to chronicle them.