California Avocado Commission Launches New Snacking Campaign
California Avocado Commission is launching a new snacking campaign featuring dozens of exciting avocado snack ideas. The campaign extends across retail programs, public relations, social media, email, and online communications, such as the company’s The Scoop blog, according to a press release.
“It’s time to bring more snacking opportunities to the produce department,” said Jan DeLyser, Vice President of Marketing. “The California Avocado Commission is going after nutritious snacking in a big way, with ideas ranging from guacamole and veggie dippers to crackers and avocados, to quick-bite tapas, smoothies, and more. We think our initiative ties-in nicely with other fresh efforts currently underway to shift snacking from center store to produce.”
In April, the company provided consumers with four easy and delicious “100-calorie snack” recipes created by registered dietitian Katie Ferraro, including California Avocado Cucumber Cups and Power Hour Pick-Me-Up Smoothies. Meanwhile, retailers featured a recipe brochure, “California Fresh Snacking,” on various California avocado in-store displays. The brochure provides consumers twelve, produce-rich California avocado snacking recipes, as well as preparation and handling tips, nutrition information, and messaging to encourage consumers to choose California avocados as a healthy meal and snack option throughout the day.
Co-marketing partners, such as Gourmet Garden™ Herbs and Spices and Naturipe® are also promoting snacking ideas, such as California Avocado Cracker Snacks and Summer Stuffed Avocados, respectively.
DeLyser notes that 49% of avocado consumers purchase avocados for snacking, compared to 55% and 66% respectively for lunch and dinner usage. There couldn’t be a better time to get snacking on more California avocados! For some snack and recipe ideas, check out the link below.
