California Giant Berry Farms' Kyla Oberman Shares Berry Program Insights in Exclusive Video
MONTEREY, CA - Earlier this year, I had the amazing opportunity to cruise down to Watsonville, California, to visit California Giant Berry Farms and talk with Kyla Oberman, Director of Marketing, and the team. Naturally, when I hit the show floor of this year's Organic Produce Summit (OPS) in Monterey, California, one of my first stops was the berry supplier's booth, where I got to reconnect and hear about some of the exciting offerings the team was showcasing.
"California Giant Berry Farms offers a year-round available supply of organic strawberries, blueberries, blackberries, and raspberries," Kyla says right off the bat. "We're also here to talk about our Sustainably Grown Certification for our strawberry program and our Bee Better Certification for our blueberry program."
To catch eyes in the produce aisle, drawing consumers to the organic year-round offerings that Kyla highlights, California Giant has rebranded its organic packaging, and took the time to show it off at OPS.
Additionally, for California Giant, people, planet, and profit are three of its key pillars, which is why sustainability and environmentally friendly practices are of the utmost importance. That is why the grower used its booth on the show floor to spotlight the Sustainably Grown and Bee Better Certifications.
Want to hear more from Kyla and California Giant Berry Farms? Watch the exclusive video above.