C.H. Robinson Creates New Global Business Brand Robinson Fresh®
C.H. Robinson has recently created its new global business brand Robinson Fresh®, a unifying concept that speaks to the company’s focus on fresh products and offers a clear identity within the produce industry.
Click here check out the new Robinson Fresh® website
“Robinson Fresh reflects our progress over the past 100 years as a high quality fresh product supplier and provides our customers, growers, and employees with an identity closely aligned to fresh food,” said Jim Lemke, senior vice president at C.H. Robinson. “The launch of the Robinson Fresh brand signifies our ability to adapt to the marketplace, raise our visibility, and market our products while still leveraging all of the services provided by C.H. Robinson.”
The launch of Robinson Fresh® joins the C.H. Robinson, FoodSource, Rosemont Farms, and Timco Worldwide under one global business brand, according to a press release. Combined, Robinson Fresh® is a market share leader in key consumer driven categories such as asparagus, corn, dry vegetables, greens, melons, and tropicals.
Check out the video below on the Robinson Fresh® new brand!
Robinson Fresh® continues to meet the demands of the fresh product market that is growing in terms of size and complexity by combining a global network of growers spanning across 36 countries with a broad portfolio of product offerings that includes exclusive licensed, proprietary, and private label brands.
The new global business brand is the exclusive marketer of respected consumer brands such as Mott's®, Welch's®, Tropicana®, Green Giant® Fresh, and Glory Foods®. In addition, Robinson Fresh® offers Melon Up!®, Rosemont Farms®, Happy Chameleon®, and Tomorrow’s® Organics proprietary brands to ensure quality, increase efficiency, and offer variety to give retail consumers the fresh options they demand.
“Robinson Fresh will connect our customer’s needs and desires with the collective expertise of an organization that, for over a century, has developed unique products by utilizing talent, processes, and technologies that can improve business outcomes in unexpected ways,” said Lemke. “The service, value, quality, and innovation customers have come to expect from all our businesses will continue to grow through Robinson Fresh.”
In addition, Robinson Fresh® launched a new website, www.robinsonfresh.com, to compliment the new branding and contains downloadable content consisting of consumer trends, category insights, and market data. As well, Robinson Fresh will support a LinkedIn page and Twitter feed to promote company messages, news, and videos in order to provide followers with updated relevant content.
Congratulations on your continued evolution in the fresh produce industry, C.H. Robinson.
Robinson Fresh®
