Chelan Fresh's Mac Riggan Talks Cherry and Apple Crop Ahead of Southern Exposure
CHELAN, WA - It feels as if I was just in the midst of the fun and flare of SEPC’s Southern Innovations, so I don’t blame anyone who might be surprised that the Southern Exposure Expo is this week. That’s right, planes are already en route to Orlando, Florida, for one of the big kick-offs to the season. Among them is the Chelan Fresh team, excited to visit with valued partners and meet prospective ones.
“I think Southern Exposure is a valuable show to attend because it gives our team quality time with a lot of retail decision makers. We have cherries coming up so it is good timing to talk about that,” Mac Riggan, Director of Marketing, shared with me. “We are expecting a very good cherry crop this year, and we have organic volume wrapping up at the end of July for apples and pears.”
Attendees will get a chance to see those organic pear and apple offerings, as well as Chelan’s increasingly popular Rockit™, KORU®, and SugarBee® apples, cherries in the company’s various pack styles, and POS materials.
“New varieties are driving customer experience and raising expectations, so we are excited to share more about that,” Mac says when I ask about some of the new excitement stirring at Chelan Fresh. “We consider ourselves leaders in category management, and we’ll be discussing how to drive business forward using data, as well as how we support the sale of our products with key merchandising tools in-store.”
This is just a taste of what show-goers can expect when they swing by booth #516. Don’t miss this stop as you enjoy the intimate, dynamic atmosphere of SEPC’s Southern Exposure in Orlando, Florida, March 7-9.