Chilean Avocado Importers Association Partners with Chilean PGA Golfer Joaquin Niemann
SANTIAGO, CHILE - What pairs best with avocados? If you said your tee time’s finest argyle, then you guessed right! In an exciting advancement for the Chilean Avocado Importers Association (CAIA), professional golfer Joaquin Niemann has agreed to become the organization’s Avocados from Chile ambassador. In his new role, Niemann will hone in on celebrating his Chilean roots while addressing consumers through the company’s U.S. marketing program. This is the first partnership of this magnitude for the association, and as the organization moves forward with Niemann, it will focus on social media and television spots in the U.S. market throughout the 2019 Chilean avocado season.
“This partnership is an exciting milestone for the Chilean Avocado Importers Association, and we’re thrilled to bring on Joaquin as part of our mission to shine the spotlight on Chile, the land of avocados,” Chairman Jorge Covarrubias shared in a press release. “Joaquin has an impressive list of accomplishments at only 19 years of age, and we know he is only just beginning.”
Niemann has much to celebrate alongside his roots in Chile—including being the number one ranked golfer in the World Amateur Golf Ranking for 44 weeks, from May 2017 to April 2018, when he took his love of golf to a whole new level and become a professional. Since going pro, Niemann has four achieved top-eight finishes and has earned enough FedEx Cup points to become a Special Temporary Member on the PGA Tour—a remarkable feat because he will be the youngest to do so since Sergio Garcia in 1999. All of these achievements, though, circle back to Niemann’s love of Chile and spreading love for and attention toward avocados stemming from his home country.
“I’m very proud to be Chilean, and I love my country,” said Niemann. “Working with Avocados from Chile is a natural fit for me, as I incorporate avocados into my diet to stay healthy and perform my best on the course. I’m looking forward to helping share that message with American consumers.”
Talk about a driver!