Chipotle Introduces New Vegan- and Vegetarian-Friendly Options
NEWPORT BEACH, CA - Welcome back to another episode of Produce Takeovers: Fast Food edition! Last time, we celebrated a plant-based win after Taco Bell announced it would be testing its first vegetarian-friendly menu items. This week, we’re sticking to Latin American-inspired fare and once again raising the roof in honor of a fast-casual chain getting with the vegan program. Chipotle just revealed it is launching “Plant-Powered” Lifestyle Bowl options, perfect for vegetarians, flexitarians, and the produce-enthused. I’m telling you, produce is truly the missing piece all fast food chains need!
“We’ve found that many people are increasingly looking for plant-based protein options, so we wanted to make it easy for our customers with digital shortcuts for these bowls,” said Chris Brandt, Chief Marketing Officer. “Since introducing Sofritas five years ago, Chipotle has provided flavorful options for every lifestyle, while simultaneously doing something good for the planet.”
The new bowl options come in vegan- and vegetarian-friendly options with organic plant-based protein as the base. Oh, and obviously guacamole—can’t forget about the guac! According to a press release, the latest menu additions are the first extensions of Chipotle’s Lifestyle Bowl offering, which launched earlier this year with Keto, Paleo, Whole30, and double protein diet-approved menu options.
Repeat after me in your best little kid voice: Ohmygod, I love Chipotle; Chipotle is my life!
Which fast food chain will be the next to wave the plant-based flag as more consumers lean into to meatless lifestyles? I’m hoping its In-N-Out! California represent!