CMI: Orchard Fresh at PMA Fresh Summit 2010
Bob Mast, VP of Marketing at Columbia Marketing International, introduces the new "Orchard Fresh" packaging at this year's Fresh Summit. The redesigned packaging takes the look and feel of their Pacific Northwestern orchards and applies it to the company's POS bins and bags. The new tote bags, for both pears and apples, include useful information on nutrition and food/wine pairings.
