CMI President Bob Mast Discusses Award Winning Go-Go Cherries at PMA Fresh Summit



Bob Mast, President at CMI, shared his strategies for successful marketing at PMA Fresh Summit 2014.

“We’ve had 25 great years of innovation with our dedicated employees and great partnerships that we’ve forged with our retailers,” Mast said. “We want to thank them very much for supporting CMI and being a big part of our success over the last 25 years and we look forward to 25 more years of striving for excellence.”

This past year at PMA Fresh Summit, CMI won the coveted Impact Award for its new 6 oz. snack bag of Go-Go Cherries. CMI has made an effort to retail Go-Go Cherries in convenience stores and smaller deli departments as a grab-and-go item for customers.

When asked about what inspired the packaging for Go-Go Cherries, Mast shared that CMI used focus groups to get feedback on what was most important to the consumers. Things like showing that the product was GMO-free and highlighting the nutritional value on the packaging were most important to the consumers, Mast tells us.

For this and more, make sure to check out the video at the top of this page!

CMI



Companies in this Story


PMA Foundation

PMA and its Foundation will educate, inspire and lead the produce community worldwide.

Columbia Marketing International

Columbia Marketing International, LLC (CMI) is one of Washington States largest Growers, Packers and Shippers of premium...