Coastline Launches New Packaging Design
Salinas, CA
By Eric Anderson
03.27.13
Coastline has announced the launch of a new design for its 2 ct. Lil Gen Hearts which became available last month.
The company solicited input from local retailers to aid in the development of the design to ensure broad acceptance and appeal. The new bags are eye catching and include a detailed description of what’s in the bag.
The new look-and-feel is a significant improvement over the old packaging. Introducing visuals of what Lil Gem tastes like not only simplified the communication, it also gave the packaging ‘shelf pop’. Although the look has changed on the outside, inside customers can find the same great tasting Lil Gem.
In an effort to improve customer satisfaction, Lil Gem Hearts look like tiny versions of romaine lettuce, with a crisp, crunchy texture and a sweet flavor that is very similar to butter lettuce. “These gems are more resistant to the blister and peal than are other lettuces.”
“Shelf life is nearly twice that of most other lettuces,” says Phil Adrian, CEO at Coastline.
Vivian Sotelo, Marketing Manager said, “Our vision is to enable clients to enhance their competitiveness, create new sources of economic value and drive revenue growth.
