Concord Foods Rebrands its Signature Lemon and Lime Juices
BROCKTON, MA - 50 years is no small measure, and Concord Foods is celebrating the golden anniversary of producing its signature lemon and lime juices with the launch of renovated branding.
“While we have brought a more vibrant look to our newer products, our very first product—the lemon and lime juice bottles—remained classic,” said Charles Olins, Vice President of Sales & Marketing. “After 50 years, we decided it was time to rebrand and repackage the beloved juices.”
The new approach replaces the tags traditionally placed on the fruit-shaped bottles with a modern shrink-wrap design. The bright and modern design looks to speak to today’s shoppers and increase product visibility as the company aims to launch the brand into a new era.
“Our mission is to provide products that enhance the shopper’s eating experience and promote greater consumption of fresh foods,” added Olins. “Our research shows that people believe fruits and vegetables benefit from the flavor boost our items provide.”
Concord’s fruit-shaped citrus juice bottles have been a shopper favorite for boosting the flavor of fresh fruits and vegetables since they first hit produce department shelves in 1968, according to a press release. In fact, the company noted its citrus juices have become its most recognizable product, owning 64 percent of units sold in the category as of 2017. Most recently, it expanded its offerings to also include freeze-dried veggie snacks and caramel apple M&M’S® kits just in time for fall-eating occasions.
Concord is debuting the new products and branded juices at this month’s PMA Fresh Summit, October 19-20, at booth #2049, so come thirsty!