Crunch Pak Launching Blue Raspberry FlavorZ
Cashmere, WA
By ANUK Staff
05.06.13
Crunch Pak is launching a new item to its Flavorz™ line. The company will debut its Blue Raspberry Flavorz™ at United Fresh 2013 created in conjunction with Disney Consumer Products. The launch of the item coincides with the release of the latest movie from Disney•Pixar, Monsters University which opens in theaters June 21st, according to a press release.
“Our research and development department is constantly working on new product and package innovation to meet the needs of consumers of all ages,” said Tony Freytag, Senior Vice President of Sales and Marketing. “Our goal is to bring the fun and magic of Disney-Pixar characters to the healthy snacking category.”
FlavorZ™ were introduced in 2012 with Peach/mango in packages with Disney characters Phineas & Ferb; Grape which features Mickey and friends and Strawberry Vanilla Cream whose packaging carry the Disney Princess characters. Packages of new Blue Raspberry FlavorZ™ will feature Sulley and Mike from Monsters University.
Crunch Pak's full line of Disney products will be presented as part of the company’s sponsorship of the convention’s general session.
“We look forward to feedback from the general session attendees on our portfolio of Disney items,” Freytag said. “We introduced Flavorz last year at the conference and this year we will launch Blue Raspberry.”
Crunch Pak’s FlavorZ™ is also a finalist for the 2013 New Fruit Product/New Packaging award at United Fresh, along with the Salad KitZ™ item.
