Crunch Time Apple Growers Teams Up With Concord Foods for Halloween; Jessica Wells and Samantha McCaul Discuss
LOCKPORT, NY - Whether they’re bobbing for them or simply enjoying a sweet, convenient treat, apples are one category taking the spotlight this Halloween season. The category is gearing up for an exceptional boost, as Crunch Time Apple Growers and its SnapDragon® apple brand is partnering with Concord Foods and its Wrapples brand for a joint campaign.
“With SnapDragon apple season upon us, we were looking for a fun partner to celebrate the annual tradition of making caramel apples,” said Jessica Wells, Executive Director for Crunch Time Apple Growers. “We identified the Wrapples brand and Concord Foods as an ideal partner, and they have been a great fit for us.”
The newly launched campaign promotes the family-friendly fun of making caramel apples with SnapDragon apples using Wrapples.
According to a press release, SnapDragon and Wrapples will deliver joint messages via social media, with influencers representing both brands and their respective websites. The first installment of this campaign is expected to take place this week.
“The SnapDragon brand has historically been one of the most promotion-friendly apple brands, and we were drawn to them with this perfectly-timed alliance,” said Samantha McCaul, Marketing Manager at Concord Foods. “Our brands are perfectly aligned for the on-the-go consumer, with our easy-to-use product and the amazing flavors and Monster Crunch of SnapDragon apples.”
As these popular providers ring in the spooky season with a strategic, sales-driving partnership, what growth can we expect in the apple set? Stick with ANUK to find out.