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Del Taco Teams Up with the California Avocado Commission to Push Fresh Avocados

Del Taco Teams Up with the California Avocado Commission to Push Fresh Avocados



LAKE FOREST, CA - The Mexican quick-service restaraunt Del Taco is partnering up with the California Avocado Commission to add some avocado green to its menu.

Jan DeLyser, Vice President of Marketing for the California Avocado Commission“We’re thrilled to be working with Del Taco, one of the country’s most recognizable brands and fastest growing QSRs,” Jan DeLyser, Vice President of Marketing for the California Avocado Commission, said, according to a press release. “Given Del Taco’s commitment to bring ‘UnFreshing Believable’ ingredients and healthy options to its customers, California’s signature, hand grown avocados couldn’t be a fresher fit.”

As part of the UnFreshing Believable® campaign, Del Taco is reinforcing its commitment in delivering fresh, quality ingredients to its customers.

“Del Taco’s trademark is fresh, quality food at a great value and the introduction of fresh avocado is an extension on that promised quality,” John Cappasola, Executive Vice President and Chief Brand Officer for Del Taco, said in the release. “Now guests can satisfy their avocado cravings with the new Epic Grilled Chicken Avocado Burrito or through customizing their favorite Del Taco menu item.”

The fast food restaurant’s avocado-loving new ingredients include the Epic Grilled Chicken Avocado Burrito, priced at $5.29 (could vary), as well as the option to add one to three fresh Hass avocado slices. Each slice is priced at 30 cents, though this could also vary.

The more avocado-friendly menu options first became available June 4th, and, according to the company, is just the start of what the company has in store for its “fresh” commitment for 2015.



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California Avocado Commission

Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados...