Dole Food Company Introduces Big Ranch Flavor in New Chopped Salad Kits; Lisa Overman Tells All
CHARLOTTE, NC - My love for ranch dressing only continues to grow stronger; I’ve heard the same from consumers far and wide, and so has Dole Food Company, so it seems. The company is expanding its DOLE® Chopped! Salad Kits line with two new ranch-forward SKUs, announcing the addition of its Chopped! Buffalo Ranch Salad Kit and Chopped! Peppercorn Ranch Salad Kit.
“We continue to give retailers more reasons to stock DOLE salads and give shoppers more reasons to enjoy them as part of our larger mission of motivating families toward healthier living and a diet rich in fresh fruits and vegetables,” said Lisa Overman, Marketing Director. “For this latest launch, we combined everything that salad lovers say they want most, fresh chopped lettuces and vegetables, tangy ranch dressing, and on-trend spices and other toppings, into two flavor-forward kits that will excite retailers, produce managers, and salad shoppers this summer and beyond.”
With products set to begin shipping on July 6, 2021, the two new kits will be on-shelf at supermarkets nationwide by the end of July, a press release stated.
The two new offerings feature:
- DOLE Chopped! Buffalo Ranch Kit: Chopped DOLE cabbage, green leaf lettuce, Kale, carrots, red cabbage, and Green onions topped with blue cheese crumbles, fried onions, and Dole’s Buffalo Ranch Dressing
- DOLE Chopped! Peppercorn Ranch Salad Kit: Chopped DOLE iceberg and green leaf lettuces, carrots, red cabbage, radishes, shredded white cheddar cheese, crumbled cornbread croutons, crushed black peppercorn, and Dole’s Peppercorn Ranch Dressing
The new products add to Dole’s growing family of ranch-inspired salad kits, some of which include the DOLE Chopped BBQ Ranch Salad Kit, DOLE Country Ranch Salad Kit, and DOLE Chopped! Avocado Ranch Salad Kit. They also join the popular Chopped!; Slawesome!; and Premium salad kit lines, salad mixes, and slaws.
Will these new SKUs make an appearance on your shelves? AndNowUKnow will keep our eyes peeled.