Douglas Kling, Village Farms' Chief Marketing Officer, Gives an Exclusive Look at Fresh Products, Innovation and Environmental Impact
Douglas Kling, Chief Marketing Officer for Village Farms, sits down with AndNowUKnow to discuss all things tomato. For consumers looking for variety and high flavor, grab and go snacking or family packs with value-added, Village Farms offers exciting tomato options.
The company also holds a strong commitment to the environment. Village Farms is water conservation friendly and has close to a zero percent carbon footprint. The company also just bought part of a power operation in Vancouver to take methane from a landfill and turn it into food-grade CO2 to go back into the greenhouse and come out as oxygen.
For the past five years, Village Farms has worked on developing a customized hierarchy that breaks down consumer pull that represents 82% of the retail fresh market in the U.S., which allows the company to track the insights and best plant and grow to meet consumer needs. To share this information with its retail partners, the company will be releasing three-minute YouTube videos featuring its insights each quarter of 2015.
Check out the video above for this exclusive look.