Driscoll's Announces Peak Availability for Sweetest Batch™ Blueberries; Grant Garbinski and Evelyn Martinez Comment
WATSONVILLE, CA - Whether added to a delicious, buttery blueberry pie, thrown into Thanksgiving stuffing for a sweet twist, or proudly displayed on a charcuterie board, the possibilities for blueberries and cross-merchandising for the category are endless during the holidays. Luckily, Driscoll’s has announced that its Sweetest Batch™ Blueberries are at peak availability, allowing retailers to stock up on the sought-after fruit to maximize register rings.
“Our Sweetest Batch product line was developed from a strategic commitment to provide consumers with an elevated flavor offering that will continue to push the flavor boundaries of the category,” said Grant Garbinski, Product Marketing Manager. “Driscoll’s has pioneered flavor innovation, and as the market leader we’ll continue to delight our consumers with the best tasting berries that the industry has to offer.”
Driscoll’s Sweetest Batch Blueberries come from a proprietary variety that was traditionally bred without GMOs by a dedicated team of agronomists, breeders, sensory analysts, plant health scientists, and entomologists, just like Driscoll’s other berries, according to a press release. They are then grown by the supplier’s network of independent farmers for retail.
As one of the first companies to market a complete berry patch flavor offering across strawberries, raspberries, blackberries, and blueberries, the Sweetest Bach berries offer high-quality flavor that has led to market success. The grower has also seen repeated consumer interest in its Driscoll’s Rosé Berries™ for the third in-market season, giving buyers a multitude of products to keep berry basket shares up.
To boost merchandising opportunities and brand awareness, Driscoll’s will be extending on of its central campaigns this holiday season.
“To celebrate the availability of Sweetest Batch Blueberries along with all of Driscoll’s berries, we’ve extended our Sweetness Worth Sharing™ brand campaign to include creative holiday inspirations of grazing boards,” explained Evelyn Martinez, Digital Marketing Specialist. “From jarcuterie recipes to even dogcuterie creations for our furry friends, our consumers are finding the holiday sweet spot with berries.”
In addition to recipes and inspiration, a limited-time holiday sweepstakes will be held encouraging shoppers to create their own grazing board and share it with Driscoll’s through January 5, giving buyers even more chance to cross-merchandise in the produce aisle.
With shoppers already rearing for delicious fresh produce to add to their holiday recipes, now is a great time to get blueberries on display with baking ingredients, charcuterie board offerings, or by themselves to encourage consumers to fill their carts.
For more holiday merchandising opportunities and market insights, keep reading AndNowUKnow.