Duda Farm Fresh Foods' Dandy® Celery Helps Shoppers "Stalk Up for Spring"; Nichole Towell Divulges
OVIEDO, FL - Crunch, crunch, crunch. That is the sound of a successful National Celery Month! As a distinguished supplier of the beloved veg, Duda Farm Fresh Foods celebrates this occasion every year, and this year’s strategies come in the form of a creative consumer sweepstakes with a new theme: Stalk Up for Spring.
“Each year, we celebrate National Celery Month in March and are excited to roll out this new promotion theme to further engage with our shoppers,” said Nichole Towell, Senior Director of Marketing and Packaging Procurement. “Spring is the perfect time to refresh your kitchen and clean out your fridge. Through this promotion, we’ll share unique ideas on how to do just that while also adding fresh vegetables, particularly Dandy® celery, to consumers’ shopping list.”
Now through the end of March, the grower is encouraging shoppers to enter the sweepstakes for a chance to collect spring-focused prizes, including a $1,000 Visa gift card, a rolling cooler backpack, a bocce ball lawn game set, and a name-brand waterproof speaker. Additionally, as a press release noted, Duda Farm Fresh Foods will choose one winner each week to receive a shipment of fresh-cut celery and coupons to enjoy throughout National Celery Month.
To further uplift the campaign, Duda Farm Fresh Foods will also be implementing a comprehensive marketing strategy to promote the sweepstakes through regional TV segments, public relations efforts, influencer support, celery use and application inspiration, online advertising, as well as email and social media campaigns to increase sweepstakes entries and drive demand for the product in stores.
Whether they opt for whole stalks, 1 and 2 ct hearts, or the supplier’s variety of fresh-cut options, there are countless ways for consumers to enjoy Dandy celery throughout National Celery Month!
For more campaign updates and retail strategies, keep coming back to the pages of ANUK.