WASHINGTON, DC - Equitable Food Initiative (EFI) more than met its goals during this year’s Farmworker Awareness Week. The industry innovator generated over 1.5 million social impressions while gaining attention from politicians, government agencies, and businesses through integral educational initiatives.

“There are more than 2.5 million farmworkers that grow, care for, harvest, pack, and ship food to ensure a healthy supply chain and nutrition for this nation,” remarked LeAnne Ruzzamenti, Director of Marketing Communications. “Farmworker Awareness Week is one small opportunity to shine a light on these skilled, always-essential workers and their many contributions.”

EFI provided a free communications toolkit to help highlight #AlwaysEssential workers. Social posts were distributed across Facebook, Instagram, TikTok, Twitter, and LinkedIn. EFI’s toolkit and graphics worked in tandem with coordinated hashtags #FarmworkerAwarenessWeek and #AlwaysEssential produced popular posts around the industry from companies like Stemilt Growers and NatureSweet Tomatoes.

There were also many unique posts from politicians, government agencies, nonprofits, and higher education institutions, a press release noted, including proclamations from the governors of Indiana, Vermont, and New York. Organizations like Farmworker Justice, National Farm to School Network, Oregon Department of Agriculture, and other groups also found creative ways to engage their followers.

Student Action with Farmworkers mobilized partners around the country, including at the University of Idaho, Washington State University, New York University, Valdosta State University, and Johns Hopkins’ Bloomberg School of Public Health.

As we continue to push for engagement surrounding farmworker awareness, ANUK will continue to report on the latest news.

Equitable Food Initiative