BAKERSFIELD, CA - ‘Tis the season—all the seasons, these days—for dates, dates, and more dates. Sweet, savory, and jam-packed with flavor and health benefits, dates are a versatile item that draws the eye in the produce department and drives sales at the register. Fresh Energy™, an Atlas Produce brand, encompasses all that the date category has to offer as well as its potential for year-round promotions and merchandising.

“Over the past year and a half, we have rolled out a company-wide initiative to reinvigorate the category and our Fresh Energy brand,” Founder and President Robert Dobrzanski shares with me. “We listened to the needs of the consumer and are further investing in on our retail partnerships.”

With sales and popularity on an upward trajectory, Atlas is helping its partners create eye-popping displays to capture sales in the date category while exciting consumers with vibrant packaging and merchandising solutions.

Fresh Energy provides a range of products to address the needs and palates of a range of date lovers and the date-curious. The program includes Whole and Chopped Medjool Dates, Golden Dates, and Date Coconut Rolls as well as Date Almond Rolls, Pitted Deglet Noor, and Organic Whole Medjool Dates to name a handful of offerings. Fresh Energy’s dates are all jumbo in size and have some of the best flavors in the industry.

All the company's products are 100 percent California-grown and packed.

It is never too early to set your sights on PMA Fresh Summit as well. So, do your date category a favor and note down Atlas Produce’s Fresh Energy booth #3573 to see the program for yourself!

Fresh Energy™