Frieda's Promotes Stokes Purple® Sweet Potatoes for Fall Season; Alex Berkley Comments
LOS ALAMITOS, CA - In just a few days, we will officially hit October, and with fall in full swing, that means the holiday season is underway, providing retailers with new opportunities to merchandise and boost sales. As consumers everywhere start prepping for Thanksgiving here in the States, Frieda’s is looking to add some extra color to the produce aisle with its Stokes Purple® sweet potatoes, which are back in season.
“Shopper interest in Stokes just keeps going up. Previously thought to be a specialty potato, our research shows that all demographics are buying Stokes year-round, and Thanksgiving is a great opportunity to gain trial in all stores,” said Alex Jackson Berkley, Director of Sales. “Our tastebud-tantalizing signage will leave your shoppers craving our signature Stokes Purple sweet potato pie.”
With the past year and a half challenging traditions and encouraging shoppers to try new things, why not give them a unique opportunity to put new spins on classic dishes with the eye-catching color that Stokes Purple sweet potatoes provide?
In a release from the company, Frieda’s details research that shows rich-hued purple vegetables are in demand, and pies are more popular than ever. A recent survey suggests that half of consumers plan to serve sweet potato pie this Thanksgiving, and more than one-third of shoppers said they plan to make Stokes Purple sweet potato pie with maple whipped cream, making now the perfect time to stock your shelves with the purple tubers and start cross merchandising with the other ingredients needed for the fun recipe.
The reason for this shift toward pies and colorful produce may be because consumers want to celebrate this holiday season, but are still cautious. So, they’re looking for small ways to add extra excitement to their Thanksgiving tables, with 20 percent of consumers agreeing that the holiday would feel more festive if the food was more colorful. Additionally, 64 percent of shoppers agreed that they wanted to make a beautiful dessert that adds color to the setting.
Organic and conventional Stokes Purple sweet potatoes are available now through May in 15 lb and 40 lb cartons, and an organic 12/3 lb bag option is also available. Every potato is labeled to reduce front-end checker error.
The days are winding down to Thanksgiving, so make sure to get your displays ready with Stokes Purple sweet potatoes just in time for the consumer shopping rush.