Frieda's Makes Spring Time Sweet With Dragon Fruit Varieties
LOS ALAMITOS, CA - I know my shopping trips certainly look different than they did a year ago, and I’m sure many consumers agree. In an attempt to take less trips to the grocery store, shoppers everywhere are filling their carts to the brim with their favorite products, and soon they will be making room for Frieda’s mouthwatering dragon fruit varieties, which are a sure-fire opportunity for retailers to increase shopper dollars in the produce department.
“Promoting multiple varieties through inviting, bountiful displays is key right now, as shoppers are visiting stores less but stocking up when they do shop,” said Director of Marketing Innovation and Insights Cindy Sherman.
With 42 percent of shoppers yearning to buy dragon fruit year-round, as noted in a company release, now is the perfect time to showcase these varieties and have shoppers drooling over this delicious product. To make it easier on consumers, the brand has launched its limited-edition, eye-catching ElastiTags®, which showcase the different varieties of the fruit, including sweet Honey Dragons and astonishingly fresh Snow Dragons. The tags not only serve as attention grabbers amongst the produce department but also provide shoppers insight to what the fruit will look and taste like beyond its beautiful exterior.
Retailers can capitalize on consumers' excitement over these enticing varieties and drive register rings up by merchandising the Honey Dragons and Snow Dragons together alongside citrus favorites such as pixie tangerines and Sumo mandarins, or by crafting a fun and vibrant tropical display of dragon fruit, pineapples, and jackfruit.
As more retailers look to build excitement in their stores in limbo between the Super Bowl and Easter events, what could possibly be more exciting than mesmerizing displays that feature these high-demand varieties?
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