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Fyffes Vice President of Sales, Justin Heffernan, Discusses Category Growth

SAN ANTONIO, TX - It’s been almost two weeks since Viva Fresh wrapped up, but we here at ANUK are still daydreaming about all that we learned and saw. One company that delighted us with news that we love to hear was Fyffes, a company that is going nowhere but up.

We chatted with Justin Heffernan, Vice President of Sales for Fyffes North America, to find out more about its growth plan and what categories are helping put this plan into action.

Justin Heffernan, Vice President of Sales, Fyffes North America“We’ve focused a lot on growing our business, with a heavy emphasis on our bananas, also our plantains and pineapples, which are a huge portion of our business,” Justin began to tell us on the show floor. “We’re excited about our growth across the country, and we’ve really seen a lot of growth in the Houston market in particular, and the West Coast operation that we’ve had for the last years, as well as our business in the Southeast through Savannah. We’ve seen a lot of customers that we haven’t had conversations with in the past.”

One reason for this growth is the relationship that Fyffes has built with its customers. Justin revealed that the company has made an emphasis on diving in and looking at data in order to provide solutions to grow sales in categories that are booming. Fyffes acts as a one-stop shop for many customers because it provides many of the everyday products that customers buy

“Demand on a product like bananas has been steady. Pineapples have been on fire. Plantains continue to grow steadily across the country,” Justin continued, referring to those categories that are helping the company grow. “At Fyffes, we pride ourselves on offering a lot of different products. We can be a one-stop shop, especially on some of the smaller items where less products are needed on a weekly basis.”

To hear the entirety of our interview with Justin, watch our exclusive video above! And for more great produce news like this, stick around AndNowUKnow.


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Fyffes, with an infrastructure that reaches across the globe, is one of the largest players in produce primarily involved...