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General Produce Presents the 2015 Farm-to-Fork Festival Event

General Produce Presents the 2015 Farm-to-Fork Festival Event



SACRAMENTO, CA - In an effort to promote locally-grown fresh produce, General Produce is partnering with Fat’s Family Restaurant Group to host “On the Plate” during this year’s Farm-to-Fork Festival on September 26 in Sacramento.

Tom Chan, CEO, General Produce“The Sacramento Farm-to-Fork Festival is a celebration of community and a chance to appreciate the locally grown, produced, and sourced foods of our great region,” said Tom Chan, CEO of General Produce. Chan said he was proud to showcase local products prepared in signature recipes from each of Fat’s four locations from the following vendor partners.

  • Van Groningen & Sons
  • Ratto Brothers
  • Vierra Farms
  • Premier Mushrooms
  • Lundburg Family Farms
  • Salle Orchards
  • Mary’s Chickens

Linda Luka, Director of Marketing and Communications, General Produce“As consumers crave a better understanding of where their food originates and of how it is produced, we are privileged to share the stories of the families who grow or raise the rice, the poultry, the walnuts, the fresh greens, etc.,” said Linda Luka, Director of Marketing and Communications for General Produce.

Luka noted that the focus is on fresh and seasonal and its stories are about authentic and local. “It makes sense to partner with long-time, like-minded family operations to set the table at this year’s Farm-to-Fork Festival,” she continued.

In addition to the live cooking demonstrations, attendees will have the opportunity to taste specially prepared dishes, receive cooking tips and recipes, win prizes, and most importantly, meet the farmers who supply the California ingredients.

General Produce Farm-to-Fork Festival



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Gen­eral Pro­duce

Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany. We dis­trib­ute and...