Giorgio Fresh Co.'s Bryan Shelton Talks New Offerings, Innovations to Come, and Holiday Advantages in the Mushroom Category
BLANDON, PA - As you might have read in my recent Picks from IFPA’s 2023 Global Produce & Floral Expo, Giorgio Fresh Co. is turning heads with new mushroom launches just in time for those holiday sales.
“As we announced in October, our newly expanded stuffed mushroom line offers a variety of flavors that take the prep work out of mealtimes with simple heat-and-serve cooking methods,” Bryan Shelton, Vice President of Sales and Marketing, recently shared with me. “Additionally, Giorgio is set to introduce innovative new flavors and assortments at the start of the year.”
The Giorgio Fresh Co. team collaborates closely with retail partners to ensure successful merchandising of fresh mushrooms, with key aspects encompassing eye-catching displays, strategic placement, quality assurance, education, and promotional support.
“We work together to create visually appealing displays, position mushrooms effectively, maintain high quality, educate retail staff and consumers, and execute promotional campaigns. This collaboration drives sales, enhances the shopping experience, and reinforces the appeal of fresh mushrooms as a versatile ingredient,” Bryan pointed out. “As consumers increasingly opt for healthier choices, mushrooms emerge as the perfect ingredient to enhance nutritional value. They can serve as an alternative to meat or be blended with protein for a health-conscious variation of traditional recipes.”
In fact, beyond in-store assistance, Giorgio Fresh Co. has numerous recipes on its website for consumers to pull inspiration from, especially in seeking to bring fresh creativity to make the holiday season special.
As mushrooms continue to rise to a mainstay position on grocery lists, Giorgio Fresh Co. is certainly among the brands ensuring the category continues to surprise and entice consumers.