Giorgio Fresh's Greg Sagan Talks 90th Anniversary, Brand Refresh, and More
TEMPLE, PN - Giorgio Fresh Company celebrated its 90th year of mushroom excellence this year, heading into PMA Fresh Summit last month with a whole slew of innovations to celebrate and showcase.
I had the chance to chat with Greg Sagan, Executive VP of Sales and Marketing, to learn more about the endless new products, packaging, and more Giorgio Fresh had coming down the pipeline in honor of its milestone anniversary.
“This is an extremely exciting year. Giorgio Fresh Company, Giorgio Companies, are celebrating their 90th anniversary, and when we thought about our 90th anniversary, we wanted to have a whole new look and refresh everything because we’ve been very innovative in the marketplace and also with the things we’ve done in growing fresh mushrooms,” Greg told me. “We did a lot of consumer research, and we found that there were three things we wanted to do. The first was that we were going to use PMA as the time period and platform to launch. So we decided to develop a new booth and new look."
And, the new booth was one way Giogio displayed its all-new packaging across its product lines. The new packaging, Greg noted, is clean looking, color-coded for segmentation purposes, and recipe driven.
“Also at the PMA, we highlighted and positioned our key three innovative items that we had this year, which are the Savory Wild (which is a portabella jerky), along with BLENDABELLA (which is like a tamponade), and also our stuffed line,” Greg continued. “This year, we’ve got a couple of new flavors along with an ovenable and microwavable tray.”
To learn more about Giorgio's big year, watch our exclusive video above!
Congratulations to Giorgio Fresh on 90 years, and here’s to 90 more!