Good Foods Expands Partnership With Brighter Bites for New "Sack Hunger" Campaign; Kurt and Heather Penn and Danyel O’Connor Share
PLEASANT PRAIRIE, WI - Hunger and food insecurity remain a top-of-mind issue for the fresh produce industry and the food industry as whole. To help find a solution to this challenge, Good Foods has announced it will be teaming up with Brighter Bites for its Shamrock Series game in an effort to “Sack Hunger” for the second year in a row.
“Last year, Good Foods and Brighter Bites were able to distribute five million pounds of produce, which gave 28,000 families access to better nutrition,” said Kurt and Heather Penn, Founders of Good Foods, in a joint statement. “As a family-owned business, we believe in supporting in-need families with a strong nutritional foundation. We’re excited to continue ‘sacking hunger’ with Brighter Bites at the Shamrock Series game later this month.”
The Shamrock Series game will take place on September 25, 2021, and for every sack made in the game, Good Foods will donate money directly to Brighter Bites to help families across the nation, according to a press release.
Good Foods will serve as the official sponsor of the Shamrock Series game, which will be played between University of Madison Wisconsin and the University of Notre Dame. The sponsorship includes visibility through the official Shamrock Series logo, TV branding, signage at the stadium, radio segments, product samples, and photo opportunities for fans.
As part of its sponsorship, Good Foods will also be hosting a giveaway for consumers to receive tickets to the game as well as the chance to meet Danica Patrick, Good Foods’ new brand ambassador.
“While Good Foods currently resides in Pleasant Prairie, Wisconsin, our roots are in Chicago where the company was born,” said Danyel O’Connor, Executive Vice President of Sales and Marketing. “Because of this, the Shamrock Series game holds a special place in our hearts. We’re excited to kick-off tailgating season at the game and support our charitable partnership with Brighter Bites.”
I don’t know about you, but I will definitely be tuning in to watch good football and Good Foods as it, and Brighter Bites, continue to make a difference in communities nationwide.