Gourmet Trading Co. Launches New Packaging for Superblues
Gourmet Trading Company, a North American distributor of Fresh Asparagus and Blueberries, jumps into the California blueberry season with new 5oz, 10oz and 16oz retail friendly pack sizes of its Superblues blueberry variety, according to a press release.
“We found that traditional pack sizes such as 4.4oz and 6oz were crushing the 18mm minimum diameter berries. By putting fewer Superblues in each clamshell we were able to give retailers a differentiated product at a comparable price point to regular blueberries,” said Julia Inestroza, Marketing Director. “Adding Superblues gives retailers the ability to target two types of customers at a similar price giving them a more complete berry category.”
“It is a great time for our retail customers to switch to the new pack sizes since we are experiencing a great crop of Superblues this season,” said Scott Hulsey, Vice President of Procurement.
Superblues from the company’s farm in California are now available through the end of June. Although the new 5oz, 10oz and 16oz pack sizes are now available, the traditional 4.4oz and 6oz clamshells will also continue to remain in production.
