YAKIMA, WA - The buddy system is the best way to tag-team a commitment, especially in making positive change. This is what comes to mind as I hear from Superfresh Growers® Sarah Lucas, Director of Retail Strategy, that among the company’s showings at the 2025 Organic Produce Summit (OPS) will be the continued growth of its innovative Orchard Buddies program.

“Orchard Buddies is a sustainability-focused packaging initiative that combines healthy snacking with educational storytelling. Designed to engage families, the program features playful characters and environmental messages that help retailers connect with health-conscious parents and their children in a meaningful way,” Sarah explains.

Alongside the buddies, the company will feature its core lineup of organic apples—including Organic Cosmic Crisp®—organic cherries, blueberries, and pears, which Sarah tells ANUK will take center stage this upcoming season.

“This is a great opportunity for retailers to put pears front and center,” she says, sharing the grower expects a larger and more attractive pear crop this season. “We highly encourage retailers to capitalize on back-to-school and fall promotions. By using promotional coupons, hosting in-store demos, and emphasizing how pears fit into both lunchboxes and seasonal recipes, retailers can spark excitement and drive sales.”

All this, Sarah shares, ties into a larger vision: blending high-quality fruit with forward-thinking, sustainable farming.

“We’re not just farming—we’re forging the future,” she concludes. “As a Pacific Northwest grower, we are deeply committed to regenerative farming practices, biodiversity, and operational efficiency throughout our supply chain, and we’re grateful for the opportunity to continue sharing that journey with our industry partners during OPS.”

With an emphasis on premium organic fruit, purposeful packaging, and the possibilities bursting from its renewed focus on sustainability-driven storytelling, Superfresh offers a full-circle practice in the organic space and beyond. This is a stop you—and your shoppers—won’t want to miss amid the bustling show floor, so be sure to stop by booth #513 on June 10.