GrubMarket Acquires Rainfield Marketing Group on the West Coast; Mike Xu and Richard Choe Comment
SAN FRANCISCO, CA - GrubMarket is spreading its roots on both the supply- and buy-sides with its latest acquisition. The wholesaler has completed the purchase of Rainfield Marketing Group, which provides a range of fruits, vegetables, and Asian specialty items sourced from the United States, Mexico, Korea, and more. The provider sells to hundreds of retailers, restaurant groups, foodservice companies, and wholesale customers across the U.S.
"Rainfield Marketing Group has built a best-in-class reputation for being a top provider of exotic and specialty fresh produce, most notably green onions, peaches, and persimmons,” said Mike Xu, Chief Executive Officer of GrubMarket. “They are one of the most influential and well-known Asian produce distributors in California and supply many big grocery and restaurant chains, including most of the top Asian supermarkets in the country. Richard and his team have done a wonderful job scaling the company to double-digit, year-over-year revenue growth while maintaining a sterling reputation in food safety, having received most of the top food safety certifications. This acquisition enables GrubMarket to further strengthen our presence in California and expand our global sourcing power. We are thrilled to welcome the Rainfield Marketing Group team to the GrubMarket family."
Rainfield Marketing Group is run by original Owner, Richard Choe, alongside President Greg Emi. According to a press release, the company is known as one of the largest shippers of green onions through the SAKURA private label. In addition, Rainfield Marketing Group is committed to maintaining the highest food safety standards, having received GAP and PrimusGFS certifications.
After the acquisition, the business will continue to be managed by its current experienced and mission-driven leadership team. Rainfield Marketing Group will now utilize GrubMarket's innovative and proprietary WholesaleWare software suite, as well as Orders IO.
"Rainfield's mission is to be the specialty produce grower and shipper of choice across the country through exceptional service, consistent quality, and second-to-none food safety standards. We are thrilled to join the GrubMarket team, who shares our goals and embodies the qualities needed to build a thriving food business. We are also excited to access GrubMarket's impressive grower network and leverage their incomparable e-commerce and technology-enabled platform to continue bringing high-quality fresh produce and specialty items to GrubMarket's end customers," said Choe.
Stay tuned for more acquisitions from this ambitious company.