SAN FRANCISCO, CA - GrubMarket is taking strategic steps to enhance its cutting-edge WholesaleWare service, a proprietary software-as-a-service ("SaaS") platform built for food industry wholesalers, distributors, and shippers. With the launch of its new Accounting Module, the company has uncovered innovative features that give businesses greater flexibility, richer reporting functionality, and enhanced audit trails.

"WholesaleWare is truly a fully integrated ERP. We have long offered a robust integration with QuickBooks, but with this new update, our customers can now run their full business and operations on a single, comprehensive system,” said Mike Xu, Chief Executive Officer of GrubMarket. “We applied our core design philosophy for WholesaleWare to ensure that our new Accounting Module is a significantly better solution for the fresh food industry, compared to incumbent generic offerings. Our Accounting Module is purposefully designed, featuring a live general ledger that updates with each transaction in real-time, seamless transaction editing, true lot costing, expert inventory valuation, and more. These are just some examples of where we have specialized this module with deep consideration for the food industry's unique needs, and we have wrapped it all in a modern look and feel, based on a state-of-the-art technical infrastructure.”

A press release noted that the new features are part of WholesaleWare's Winter 2024 Product Release and substantially enhance the functionality of the fully integrated, vertical SaaS platform for players throughout the food supply chain industry. Through this launch, WholesaleWare customers now have access to a dynamic live general ledger (GL) that posts transactions instantly, addressing a core financial need within the food industry by giving teams clear insight into increasingly complex finances with greater accuracy and speed.

WholesaleWare is also introducing comprehensive reporting tools covering essential financial statements such as accounts receivable and accounts payable reports, income statements, and balance sheets to provide instant insights into GL and enable proactive decision-making.

One key standout of the newest addition to this portfolio is enhanced usability. As the release continued, users benefit from features like "triple-posting", which allows seamless posting across accounting periods. Users can also now digitally manage check printing, bank reconciliation, and 1099 filing support, all from within the same module.

The WholesaleWare Winter 2024 Release also includes strategic enhancements to advanced features, including loads, work orders, grower accounting and liquidations, allocated charges, the restock page, and inventory count.

ANUK will continue to report on the expansion of this cutting–edge portfolio.