TEXAS - Happy Earth Month! In the world of fresh produce, it's a celebration we hold near and dear, and we love to see companies using it as an opportunity to push forward in their ambitious sustainability strategies. One retailer doing so is H-E-B, which is rolling out several new efforts to bolster its year-round commitment to maximizing recycling initiatives across its Texas footprint.

As the grocer explained in a recent release, H-E-B will be introducing additional measures this April to boost its year-round blueprint for reducing waste and maximizing recycling efforts.

This includes the launch of multiple strategic ventures aimed at supporting plastic waste reduction among its customers, providing sustainable options for Texans looking for an alternative to the landfill.

Through this strategy, H-E-B is now accepting retail plastic bags and other eligible plastic items from customers when picking up their Curbside orders. The grocer also updated the look of its plastic bags and made important recycling language more prominent to help encourage shoppers to bring their bags and other plastic items to the store for recycling.

Further encouraging recycling in communities, nearly 600 elementary schools in Texas are participating in H-E-B’s annual School Plastic Bag Recycling Challenge, and the retailer selected six projects across the state which will benefit from 2023 H-E-B Community Recycling Grants in partnership with Keep Texas Beautiful.

Rounding out its Earth Month efforts, H-E-B is embracing its continuing commitment to sourcing from Texas businesses. In doing so, select H-E-B stores in Austin will host Austin Community Markets, a community-based event that will feature some of the retailer’s local suppliers and brands, as well as fun entertainment opportunities.

To read all about H-E-B’s plans for Earth Month, read the release here.

As always, stick around for the latest retail updates.

H-E-B