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Hazel Tech® Announces Dynamic Partnership With Farmlands Co-operative, Seeka, and Apata in New Zealand

Hazel Tech® Announces Dynamic Partnership With Farmlands Co-operative, Seeka, and Apata in New Zealand



CHICAGO, IL - Hazel Technologies recently announced a dynamic, joint partnership to further strengthen the kiwifruit supply chain. The company will be tapping the strength of one of Farmlands, New Zealand’s largest farmer-owned, rural supplies co-operative; Seeka, among the largest kiwifruit packer in New Zealand; and Apata, a leading harvester, packer, and cold storage operator for the New Zealand kiwifruit industry.

Aidan Mouat, Chief Executive Officer, Hazel Technologies“Hazel Tech is committed to expanding our current industry-leading technology portfolio across the global supply chain,” said Aidan Mouat, CEO, Hazel Technologies. “Partnering with some of the most respected New Zealand Kiwifruit brands like Farmlands, Seeka, Apata, and Zespri has been a major progress point for our geographical and product portfolio expansion.”

This new partnership will focus on the use of Hazel™ Trex, a new pre-harvest technology launched by Hazel Tech® this year, with support from the global New Zealand kiwifruit marketer Zespri.

Hazel Technologies will be tapping the strength of one of Farmlands, New Zealand’s largest farmer-owned, rural supplies co-operative; Seeka, among the largest kiwifruit packer in New Zealand; and Apata, a leading harvester, packer, and cold storage operator for the New Zealand kiwifruit industry

According to the release, Whitehall Fruitpackers manages 100 hectares of Zespri SunGold kiwifruit and 130 hectares of Zespri Green in the Waikato growing region.

Miguel Peterle, Production Manager, Whitehall Fruitpackers“Our multi-season data indicates Hazel Trex reduces kiwifruit orchard management labor costs by increasing king flower frequency”, said Miguel Peterle, Production Manager at Whitehall Fruitpackers. “Reducing labor needs during potential COVID-19 related shortages is especially crucial.”

As part of the partnership, growers supplying fruit to Seeka and Apata will deploy the Hazel Trex technology into their pre-harvest management process ahead of the 2020-2021 harvest. As noted in the press release, Farmlands will be the sole distributor of Hazel Trex to all of Zespri’s New Zealand kiwifruit growers.

Dwayne Farrington, Technical Manager, Farmlands Co-operative“Hazel Trex technology will affect a true paradigm shift in kiwifruit orchard management, as it employs the latest genetic sequencing technology to ensure accurate forecasting,” said Dwayne Farrington, Technical Manager at Farmlands. “Given the depth of our co-operative’s technical kiwifruit expertise, we are well placed to distribute this technology to the New Zealand kiwifruit industry in 2020 and beyond.”

Seeka, founded in 1980, is one of the largest packers of kiwifruit in New Zealand and Australia and manages over 1200 hectares of kiwifruit production. Apata was created in 2013, after the strategic merger of two long-standing kiwifruit packers, Aerocool Limited and Apata Limited. Both Seeka and Apata pack the Zespri kiwifruit export label.

Gary Geurts, Business Development Manager, Apata“For the past 30 years, Apata has always prided itself on embracing industry-leading technologies ahead of the market to optimize kiwifruit quality. Our partnership with Farmlands and Hazel Tech is a testament to our commitment to innovation,” said Gary Geurts, Business Development Manager of Apata.

Exciting things are on the horizon for this fuzzy category! Stay tuned as ANUK brings the latest in the fresh produce sector.

Hazel Technologies



Companies in this Story


Hazel Technologies, Inc.

At Hazel Tech®, we are passionate about saving food and resources. We are dedicated to solving the problem of food waste...