Healthy Family Project Aligns With Health-Conscious Brands for Annual Mission for Nutrition Initiative; Trish James Shares
ORLANDO, FL - For Healthy Family Project, March marked the month of its annual Mission for Nutrition program. Teaming up with health-conscious brands and over 400 retail dietitians from 52 retailers and school nutrition directors from over 100 schools, the organization reached 219 million consumers to highlight the importance of eating nutritious foods.
“We felt confident adding school nutrition directors to our Mission for Nutrition efforts this year after several years of positive results with retail dietitians,” said Trish James, Vice President at Healthy Family Project. “This was a very natural addition to the program, as we recognized the resources created for retail dietitians could also make an impact in nutrition education in schools.”
Through the in-store, digital, and in-school program, a resource kit filled with health-focused items from Healthy Family Project and Mission for Nutrition partners was shipped to retail dietitians and school nutrition directors. According to a press release, the kit included a mini magazine published by the organization, which featured internationally inspired recipes and a shopping list featuring products from its partners. Overall, the magazine reached 22,000 shoppers and 5,000 students.
During the course of the program, brand partners donated $12,000 to the Foundation for Fresh Produce to increase accessibility to fruits and vegetables in schools. Those partners included Crispy Green®, Taylor Farms®, Envy Apples™ and Jazz Apples™ by Oppy, Nature Fresh Farms, Shuman Farms RealSweet® Onions, and True Made Foods®.
Over the month of March, Mission for Nutrition’s social media impressions totaled over 17 million. Throughout the program, retail dietitians were encouraged to share their in-store events and displays using kit components for a chance to win a $1,000 continued education scholarship, which was taken home by Julianne Gallo from ShopRite of Lodi, New Jersey.
“We know the impact retail dietitians can make in a shopper’s purchase decisions and the health of their communities,” continued James. “We are excited to offer this continued education scholarship again this year to support ongoing advancement in this space.”
As more companies and organizations showcase unique ways to spotlight fresh produce, AndNowUKnow will be here to report.