Index Fresh Meets Demand for Organic Avocados; Nic Vallejo Details
CORONA, CA - As we’ve seen from recent reports, the organic segment is continuing to grow. With summer knocking at our doorsteps, retailers are prepping their organic set for increased demand in several categories—one of which is avocados. Index Fresh reports that shoppers are looking for California avocados both as a healthy and sustainable option.
“At Index Fresh, as a grower-owned avocado marketer, we are highly adaptive to industry growth toward organics. We’ve found that organic California fruit is really attractive to quality-conscious shoppers. It’s no longer a secondary category at many grocers. Organics are getting prime grocery store real estate,” Nic Vallejo, Sales and Business Development, said.
Index Fresh has premium California organics ready to promote for the season. California’s ample 2023 rains paused the early-season avocado harvest, allowing the fruit time to mature. Index Fresh keeps the organic category supplied throughout the year as consumer education about the benefits of organics continues to expand.
Projections for the season state that California growers will harvest nearly 22 million pounds of organic Hass avocados in 2023. California organic avocados are packed in the Index Fresh brand, while the company markets imported organic fruit under the AvoTerra label.
“Our team identifies strategies for both new and current retail customers to maximize the organic category, because more and more avocado consumers are looking for that premium fruit experience,” Vallejo said. “Customer satisfaction drives repeat sales and continued growth.”
Index Fresh provides both bagged and bulk organic fruit tailored to each retailer’s needs. Additionally, the grower’s Field Safety Coordinators provide education on how to navigate the USDA organic certification process and diversify orchards. When growers elect to go organic, Index Fresh provides hands-on support and a toolkit for success, a press release stated.
“We work with our retail customers at the true partner level, to make sure our clients and their shoppers get what they’re looking for, because, at the end of the day, consumers want a delicious, reliable piece of fruit,” Vallejo said. “We double on product quality and provide real-time market information always striving to ensure our clients are up to speed on product availability and market trends.”
For updates on organics, stick with us at ANUK.