John Vena, Inc. Promotes Emily Kohlhas to Director of Marketing
PHILADELPHIA, PA - John Vena, Inc. has announced that Emily Kohlhas will assume the position of Director of Marketing, effective immediately. In this new role, Emily is responsible for managing the John Vena, Inc. brand across channels, business development, and coordinating the strategic growth of products and services to enhance client relationships in foodservice, retail, meal kitting, and processing.
Kohlhas says she is ready for the challenge, reporting, “I am looking forward to focusing on strategic projects in product and business development, while enhancing the suite of marketing services we offer our customers and the support we bring to our growers. John Vena, Inc. has been connecting buyers with exceptional produce and passionate farmers from around the world for almost 100 years, so you couldn’t find a better foundation for sustainable innovation.”
Kohlhas has been with the company since 2015 as the Sales & Marketing Coordinator, according to a press release, during which she has taken on a number of initiatives, including design of an enhanced program of collateral support, growth of brand presence in print, establishment of a strong B2B social media program, and development of a strategic marketing plan. She has represented the company at trade and other events, and regularly conducts specialty produce trainings for clients, students, nonprofit partners, and other guests.
“Emily has strong knowledge of specialty produce and the skill to communicate that information in various ways,” says John Vena, President. “During her time with us, she has stepped up to give the marketing department structure and strategy, while also producing content that our customers find exceptionally valuable. I am confident that she will drive innovation in our organization and we are pleased to welcome her onto the leadership team.”
Previously, Kohlhas held positions in communications, marketing, and event planning for Fair Food Philly, the Vetri Community Partnership, and the Economy League of Greater Philadelphia. She has worked on the biodynamic farm of a Michelin-starred restaurant, guided trail rides on an off-the-grid ranch, and served in an acclaimed vegan restaurant. She lives in Center City, Philadelphia, and her writing and photography have appeared in numerous publications, including Two.One.Five Mag and The Pennsylvania Gazette.