Kelly Brothers Inc. to Distribute New Goldies Pineapple Brand this Summer
EXETER, CA - Kelly Brothers, Inc. has launched Goldies™ Sweet Costa Rican Pineapples, its newest trademarked brand. The company has recently completed packing in Costa Rica and has plans to distribute to retailers this summer.
"We did the trademark because growers like that we are building a new, fun brand and marketing program in the U.S. We are building a more customized program for the growers. We are selling whole pineapples to processors now and have plans for retail distribution this summer,” Patrick A. Kelly, President of Kelly Brothers, told AndNowUKnow.
Goldies are grown in Costa Rica year-round on farms from Sarapiqui to San Jose, according to a press release. Its flavor profile is fresh, sweet and has a small part of acid that identifies Costa Rica's premium fruit.
Kelly Brothers hope to add new life in a produce category item that should be fun. “When you think of pineapple you think of the tropics, sun and surf. Just having a great time and just loving life,” Kelly added, and Goldies’ logo was designed to reflect that. “Our new label and box will bring color and excitement to any pineapple display.”
Kelly Brothers will be at the Fresno Food Expo on July 24, 2014 to display its new box designs and some other fun facts about picking pineapples.
