GREENCASTLE, PA - Keystone Fruit Marketing, a division of Progressive Produce, is pleased to announce the promotion of Matthew Gideon to Director of Sales. Since joining Keystone in 2009, Gideon has played a key role in supporting the division’s growth, strengthening its year-round sweet onion program, and building relationships with key accounts.

In his new role, Gideon will be responsible for all aspects of sales for the Keystone division. He will lead the company’s sales team in strategy, execution, and customer partnerships across the company’s onion, sweet onion, apple, watermelon, and citrus categories.

“I’m honored to step into this role and continue building on the strong foundation we have at Keystone,” said Gideon in the recent release. “By working closely with our teams across Progressive Produce and Pacific Trellis Fruit, we’re able to align programs and deliver dependable supply, strong programs, and consistent value to our customers.”

Keystone Fruit Marketing looks forward to continued growth under Gideon’s leadership and remains committed to providing high-quality produce programs and exceptional service.