Keystone Fruit Marketing's Matthew Gideon Talks New Year and Onion Program
GREENCASTLE, PA - Andrea Scroggs is starting off the new year with a bang as she brings us another exclusive deep dive into Keystone Fruit Marketing and a key program—sweet onions! While the new year ushers in feelings of renewal, dedication, and health, Scroggs taps into the mind of Matthew Gideon, Sweet Onion Commodity Manager, to discuss some of his goals in the new year, as well as how he’s using onions and other Keystone and Progressive Produce commodities to accomplish them.
“The markets have been very stable, and we expect that trend to continue into 2023. We are still in the middle of our Peruvian harvest and Peruvian onion season. The season has been excellent for us so far. Overall, movement is similar to last year, and our loyal customers and dedicated growers have made the season a positive one,” Gideon shared. “This year, we focused on positioning ourselves in a more nimble manner. We streamlined our business in Peru and became more efficient, and it has paid dividends for us.”
Overall, the sweet onion market was stable throughout fall and winter, and the company expects the remaining couple of months with Peru onions to be just as smooth, he continued. Keystone plans to transition to its Mexican Mayan Sweet onions starting next month.
As January brings on New Year’s resolutions, Gideon explains how sweet onions can help consumers and retailers achieve their goals.
“The winter months are a great opportunity to use the full lineup of onions in your local stores,” Gideon said. “Everything from dips and appetizers during the NFL Playoffs, to hearty stews, gumbos, and chilis… all great options! I usually cook three meals a day, and I ALWAYS start with onions!”
This enthusiasm isn’t just for sweet onions, however. Gideon shared retailers can help their shoppers get in touch with the rest of Keystone’s portfolio and nature’s bounty in easy and nutritious ways.
“Since Keystone/Progressive is in the fruit and vegetable business, I like to incorporate as many of our items as possible! Living in Texas, it is sometimes hard to find our items in the local stores (hint hint), but I do support all of the healthy and fresh items in my local grocery stores,” he continued. “Apples and almond butter make a perfect afternoon snack! Some of our gold potatoes and sweet onions are excellent bases for braised short ribs.”
Curious to hear more insightful answers? Check out the full interview here.
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