SANGER, CA - Kings River Packing, LP is pleased to announce the promotion of Prescott Leyba to Sales Manager, reflecting the company’s continued investment in its people, partners, and long-term growth strategy.

Since joining Kings River in 2023, Leyba has brought deep industry experience, a strong customer-first mindset, and a passion for team success. Over the past two years, he has not only taken on key retail accounts but also helped elevate and expand those partnerships through a personalized, solutions-driven approach.

“Prescott has made a huge impact in a short amount of time,” said Jesse Silva, VP of Sales, in the recent release. “His strong work ethic, creativity, and team-first outlook make him a natural fit to help lead our sales organization.”

Prescott’s new role will focus on supporting a broader customer base while continuing to collaborate closely with the sales team. “I’m most excited for the opportunity to zoom out a bit,” he said, “and develop relationships across our entire base—retail, wholesale, and foodservice alike.”

Throughout his time at Kings River, Leyba has come to value the company’s flexible, customer-centric philosophy. “Every retailer has a unique approach catered to the needs of their customers,” he noted. “That tailor-made approach will remain the cornerstone of our Sales and Marketing company.”

The promotion also reinforces Kings River’s commitment to strengthening its internal structure in step with its growth. “This new role is necessitated by our continued expansion,” Leyba said. “It helps build the structure we need to continue making the goals of our customers, our goals.”

Silva emphasized that this move benefits the entire team: “This isn’t just about one individual—it’s about reinforcing the strength of the group. We’re investing in leaders who elevate those around them.”

As Kings River continues to grow, the company remains rooted in the values that have defined it for generations—service, consistency, and partnership.

“Our families will continue to reinvest in the business and its people,” Silva said. “We make decisions that position us—and our customers—for what’s next.”