Litehouse Acquires Veggiecraft Farms
SANDPOINT, ID - Plant-based is all the rage these days, meaning that the fresh fruit and vegetable industry is continuously making its way to the center of the plate. Working to ensure that this growth never stops is brand behemoth Litehouse, recently announcing that it acquired Veggiecraft Farms. Known for bringing plant-based products to the masses, Veggiecraft Farms specializes in providing vegetable-based versions of beloved foods, without sacrificing taste or texture.
“The acquisition of Veggiecraft Farms is the latest development in our long-term strategy to focus on category expansion and offer consumers convenient, memorable home cooking experiences,” said Kelly Prior, CEO and President of Litehouse. “We are starting to see a significant increase in consumer demand for plant-based offerings and this acquisition will provide a foundation for us to develop a portfolio of products with the plant-based consumer in mind. Outside of this acquisition, we will continue to put an increased focus on building out our plant-based offerings across multiple areas of the grocery store.”
Recognized as a leader in the refrigerated section of the produce and deli departments, Litehouse has made aggressive moves over the last year to expand its footprint into different sections of the grocery store. The company launched Green Garden Freeze Dried Herbs in the spice aisle and acquired Sky Valley and Organicville brands, offering shelf-stable sauces and condiments in center-store.
According to a press release, Litehouse continues to expand its plant-based portfolio as mainstream consumers are increasingly seeking delicious and nutritious food options. NPD recently reported that plant-based food sales topped $3.3 billion over the past year and are outpacing dollar sales of all retail foods by 10 times.
Plant-based trends aren’t going anywhere, folks, so stick with us as we continue to report on the industry’s biggest power moves.