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Litehouse Foods' Stacey Miller Discusses Expanding Consumer Campaign

SANDPOINT, ID - Fresh produce and dressing go hand in hand. And dressing purveyor, Litehouse Foods, is a major advocate for fresh, launching last years' successful See The Lite campaign to drive traffic from shelf stable dressing over to the produce department.

Litehouse Salad Dressings

This year, the company announced it will be expanding the campaign into nine new markets and Toronto. I connected with Stacey Miller, Director of Business Development, to get the details.

Stacey Miller, Director of Business Development, Litehouse"We're doing an integrated marketing campaign," Stacey reveals. "There's a TV element, digital and social element, and there is radio. So really we're trying to reach consumers through all different ways, to let them know that we have really great, fresh tasting dressing that they can find in the produce section of their grocery store."

Litehouse Mango Habanero and Sriracha Lime Dressing

What other marketing innovations does the company have up its sleeve? Check out my interview with Stacey, above, to find out.

Litehouse Foods

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We offer a wide variety of Salad Dressing flavors along with Caramel, Fruit dips, Glaze, Herbs, Veggie dips, and Cheese...