ALPHARETTA, GA - Aptean is announcing the soft launch of Aptean Fresh Produce ERP: The Next Generation of Produce Pro Software. I sat down with Marc Hatfield, Regional Account Director of Aptean’s Fresh Produce Sector, to discuss the details.

“Today’s produce companies are navigating tighter margins, labor shortages, evolving regulatory requirements like FSMA 204, and rising customer expectations around traceability and transparency. Aptean Fresh Produce ERP is built on the proven legacy of Produce Pro Software, delivering the modern, scalable platform produce companies need to stay competitive,” Marc began telling me.

The product combines decades of industry expertise with the power of a Microsoft, cloud-based, next-generation ERP to help growers, packers, and shippers increase visibility, streamline operations, and adapt quickly to change. Marc explained that this purpose-built solution offers integrated tools for everything from inventory management and grower accounting to quality control and compliance, helping fresh produce companies work smarter, not harder.

“The full-scale launch this July will officially introduce Aptean Fresh Produce ERP to the broader fresh produce market, along with enhanced functionality and expanded cloud capabilities designed specifically for all business types within the produce industry. We're building momentum, and the launch will spotlight how this modern ERP software empowers produce businesses to embrace digital transformation while retaining the trusted processes they’ve relied on for years,” Marc added. “Expect new resources, deeper product demos, and opportunities to connect directly with our experts during the rollout.”

This solution is more than just a software upgrade. It’s a strategic investment in the future of fresh produce operations.

“Aptean Fresh Produce ERP is designed to grow with your business and meet the increasing demands of a fast-paced, perishable market,” Marc said on a final note. “It brings together the best of both worlds: decades of produce-specific functionality from Produce Pro Software, now optimized for scalability, accessibility, and ongoing innovation in the cloud. Backed by Aptean’s deep software expertise and a robust suite of complementary, integrated technologies—like TMS, EDI, Ecommerce, BI and more—we’re excited to help the industry evolve and thrive with solutions made specifically for them.”

For more insights on this exciting new solution, check out a blog post from Produce Pro Software here. As we await the official launch next month, keep clicking back to ANUK.